Branding consultancy
Your brand with a defined purpose, a trusted perception and the value it deserves.
BR/BAUEN is a strategic Branding & Design consultancy that turns the vision you have for your business into reality.
We help your brand understand where it stands, where it should go and how to take the next steps. We work with companies that know they need to keep moving and want brands that are relevant and lasting.

250+projects
15+market sectors
92NPS (6 months)
13countries
When
When we can help.
Creation →Develop a new brand or business unit able to enter the market with presence and strategic alignment.Repositioning →Change the brand's value proposition, anticipating market shifts and preparing the next steps.Merger →Combine two or more brands and their capabilities, seizing new opportunities to create value.Expansion →Consolidate the brand's strengths into a positioning able to reach new markets and audiences.Revitalisation →Protect current capabilities and update what has lost distinction and relevance.Transformation →Imagine new paths for a brand performing below what it could, increasing impact and competitiveness.
At these turning points, we can help with:
- Research & diagnosis
- Strategy & positioning
- Verbal language
- Naming
- Brand redesign
- Visual language
- Brand design system
- Packaging
- Brand guidelines
Cases
Some cases built side by side with each organisation.
Clients
We create value for startups and century-old companies alike.
Testimonials
Recognition
Awarded cases in Brazil and worldwide.
iF Design AwardOne of the world's most prestigious design prizes, with over 70 years of history. Two years running: FAAP (2025) and Palacete TiraChapéu (2026).
Red Dot AwardOne of the largest international design competitions, held in Germany since 1955. Palacete TiraChapéu won in Brands & Communication Design (2026).
Latin American Design AwardsSouth America's largest and most rigorous design award. Five awards since 2021, plus several shortlists.- Type Directors Club, New YorkThe Nomo project received the Judge's Choice at the world's most prestigious typography award, among thousands of entries.
Brasil Design AwardRun by ABEDESIGN, the broadest award in Brazilian design. Eleven awards since 2018, plus shortlists.
ADG Brazilian Design BiennialSelected in four editions since 2012, with more than twenty projects.
ABF + RDI Design AwardThe branding for the Maxsushi franchise was awarded best franchise brand in Brazil.
Lusophone Creativity AwardsThe Tilix project won silver at the international festival dedicated to Portuguese-speaking countries.
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