Goiás Esporte Clube — Identity of a legacy

Case study

Goiás Esporte Clube

Goiás Esporte Clube is a traditional Brazilian football club that wanted to reposition itself without giving up its own history. BRBAUEN started from research into the club, its fans and its culture to develop a visual identity that unites tradition and modernity, with coherent guidelines from the kit to institutional communication.

About

Visual identity for Goiás Esporte Clube, a traditional Brazilian football club that marks its presence in the sports market with strength and history.

Goiás Esporte Clube
Client
Goiás Esporte Clube
Year
2018
Sector
Entertainment & Sport
Services
BrandingIdentidade VisualDesign GráficoDireção Criativa

Abordagem

Approach

The project was based on a deep understanding of the history, values and identity of Goiás Esporte Clube. Through extensive research and analysis of the sporting and cultural context, we developed a visual identity that reflects the strength, tradition and modernity of the club. The brand strategy established coherent visual guidelines that communicate the club's essence across all applications, from uniforms to institutional communication.

Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube

Compreensao

Comprehension

A deep understanding of Goiás Esporte Clube was fundamental to developing the visual identity. Through research and analysis, we understood the cultural importance of the club in the city, its passionate fans, and the need for a symbol that unified tradition and modernity. This knowledge guided all design decisions, ensuring that the identity authentically reflected the club's essence.

Oportunidade

Project opportunity:

Reposition Goiás Esporte Clube in the sports market with a modern and memorable visual identity that honors its history.

Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube
Goiás Esporte Clube

Impact

←Tradition preservedThe identity grew out of research into the club's history, its supporters and its cultural weight in the city — a symbol uniting tradition and modernity without erasing what Goiás already is.
↑Guidelines from the kit to the boardroomThe brand strategy set coherent visual guidelines that communicate the club's essence across every application.
↗Repositioned in the sports marketA modern, memorable identity for the club to make its presence felt — the opportunity the project answered.

Recognition

  • 13th Brazilian Graphic Design BiennialSelected — Branding
  • 13th Brazilian Graphic Design BiennialSelected — Corporate identity system
  • Brasil Design Award 2019Shortlist — Branding
  • Brasil Design Award 2019Shortlist — Brand Design
  • Abduzeedo, 2019Featured
    Read the article →
  • Footy Headlines, 2019Featured
    Read the article →
  • Behance, 2018Featured — Best of Behance
    See it on Behance →

Team

Project ManagementRodrigo F. PereiraBraz de Pina
Design DirectionRodrigo F. Pereira
Research & DevelopmentFrank MichaelLuís Feitoza
Brand StrategyFrank MichaelLuís Feitoza
Design DevelopmentRodrigo F. PereiraMurilo PascoalVerônica Sauthier
Website DesignVerônica Sauthier
Quantitative ResearchAnderson Santos GonçalvesCarla MatiasMario Rodrigues Neto
Mascot IllustrationElson Souto
MotionEduardo França
Executive PresidentSérgio Gabriel Rassi
Vice PresidentMarcelo AlmeidaIsvami Vieira Júnior
Marketing ManagerMonara Marques

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