Peppino

Approach

The bar is cozy and intimate, with numerous stools at the counter and shared tables that foster closeness among its patrons. The décor, signed by Elisete Borim, brought nocturnal European references to the bar, creating an atmosphere full of cinematic memories and precise Italian cultural cues. For this sense of origin to feel authentic, we developed an identity based on classic typographies found on Italian bar and commercial facades — with the exclusive typography dominating at scale, treating the stationery itself as a storefront.

Results

The bar, already featured in press reviews as one of the best bars in São Paulo and named revelation of 2017, is the union of a cool industrial atmosphere with the already-famous menu created by Rodolfo di Santis.

The perception of rebelliousness and youth is clear through the public's identification with the space, and the way the logo has become an identifier on the famous Rua João Cachoeira, where it is applied as a neon sign — which became the defining feature of a facade that is periodically redefined by local artists.