EichenGlobal

Approach

With over 110 years of combined experience in the Berlin real estate market, inherited from its parent company, its competitive advantage is being a pioneer in the German real estate market in offering all services under the same management. Being a new brand in the market could potentially be its perception disadvantage.

The objective was to balance advantages and disadvantages through a graphic and conceptual solution that generated recognition and familiarity. A German company, expert in grouping and managing administrative, financial, and legal tools for the investor in the German real estate market.

Results

The name was strategically directed so it could evoke conceptual characteristics of the oak tree — a symbol of German culture since the early 19th century, having been a key element even in German coins, representing the national values of trust and stability.

Eichen = Oak

The need to balance advantage/disadvantage led to the development of a design language that takes into account the need to be familiar and recognizable. A simple and clear visual approach to represent the core of the company with evident references to the so-called international style derived from the Bauhaus, which is grounded in rationalism using clear geometry and the sophistication that results from it.

Operating since 2015, EichenGlobal has solidified itself as a benchmark in its industry, proposing innovation and leading the market as the practical guide for investors in the German real estate market.