The shortlist of the 16th Brazilian Design Award is out, and Zetti is among the finalists in two categories: Branding / Brand Architecture, with the project Zetti - Retail Logic Operating System, and Branding / Brand Strategy, with Zetti - Conscious Retail Ecosystem.
Organised by ABEDESIGN since 2009 and formerly known as Brasil Design Award, it is the broadest award in Brazilian design. The winners will be announced at the 16th Brazilian Design Festival.
Zetti runs the operation of thousands of pharmacies and chains in Brazil and Argentina. Through category design, the brand left the ERP shelf and claimed a category of its own, the Retail Logic Operating System, under the idea "You believe, we help you make it happen." It is this system, launched in November 2025, that the jury selected twice: for the architecture that organises the group's brands and for the strategy that holds it up.
