BAHPORTO launched its new brand today.
Founded by Bárbara Porto in 2013, the jewellery house came to us growing fast, with high-level authorial production and a loyal following of women who see themselves in the pieces. The repositioning started from one conviction: a jewel is defined by its process, by the hand that makes it and the woman who wears it. That is also where the name BAHPORTO came from, the intimate nickname turned signature, so the brand can grow beyond its founder's name.
The brand idea, "Made, wholly, of our own revolutions", guides the whole language: a voice that celebrates women's everyday courage, a symbol that spirals like malleable gold, packaging designed as a ritual and production made entirely in Brazil, from first sketch to final finish.
Together we built the brand strategy and platform, the naming, the verbal and visual languages, the packaging system, the collection architecture and the brandbook. See the case →
