- Founding Partner and Executive Creative DirectorBR/BAUEN2012–presentLeads strategy and creative direction across 250+ brand projects for companies at turning points: foundation, growth, M&A, internationalisation, reinvention. Brand strategy, positioning, naming, brand architecture and visual language, for clients in 13 countries.
- Guest teacher, Brand Design, Strategy & Technology BootcampMiami Ad School Brasil2021–presentThe class “Case Design” is about showing the value of a project to the world: why clients buy an expectation of transformation, and how a case makes that journey visible, from context to results. Half lecture, half mentoring on the participants' own projects.Read the post →
- Jury member, Bornancini Design Award 2022APDesign2022Judged the branding and corporate identity entries, from professionals and students across Brazil, in the award's ninth edition.Read the post →
- Brand DesignerTraço Negócios2011–2012
- Design internBodhGaya Comunicação2010–2011
- Design intern7 Mares Agência2009–2010
- Design internInédita Propaganda2009
- Bachelor's degree, DesignPontifícia Universidade Católica de Goiás2008–2012
- Once upon a time in the Centre-West12th Brazilian Graphic Design Biennial, opening talk2017Read the post →
Articles
Zetti: 2x shortlist at the 16th Brazilian Design Award
Palacete TiraChapéu wins a Red Dot Award 2026
Welcome, Nike
BAHPORTO launches its new brand
Two of our brands in the book Nature Logo
CTGL: a new brand for a story 50 years in the making
Fama launches its new brand
Palacete TiraChapéu wins an iF Design Award 2026
Seven of our brands in the book Alphabet Logo
BR/BAUEN in Fedrigoni 365 2026
Zetti launches its new brand ecosystem
CostaCave debuts at Mesa São Paulo
Bougainville launches its new brand
iF Design Award 2025: Berlin, here we come.
The world doesn't forgive inertia
Augusto & Mendonça Alves in a book by British publisher Counter-Print
Nine of our brands in a book by British publisher Counter-Print
Words are meaning
2 projects selected for the 14th Brazilian Design Biennial
Six of our brands in a book by British publisher Counter-Print
Hercules launches rebrand focused on internationalization
From 2023, we couldn't have asked for anything different.
Back from Peru with 3x LAD Awards
4x Shortlist at the LAD Awards 2023
Nomo receives an award from the Type Directors Club of New York
Rede da Construção launches its new brand
Sui Generis takes bronze at the Brasil Design Award 2022
LOUD wins the Valorant world championship
4x Shortlist at the Brasil Design Award 2022
Educbank raises a R$200 million Series A
10 years of BR/BAUEN
BR/BAUEN + IBM and the power of narrative
Eickhoff: from 1864 to the next hundred years
Driven raises R$16 million
2x Bronze at the LAD Awards 2021
Tilix wins silver at Lusófonos 2020
What makes a good name? More than a recipe: behaviour, context and perception.
The higher, the better.
BR/BAUEN at the first Campus Party Goiás
Five of our projects in the book From Latin America
Celebrating 9 years
Brand New features Hauforge
Braz de Pina comes back to open BR/BAUEN Meets
BR/BAUEN wins 9 medals at the Brasil Design Award 2018
Tim & Tammy's featured in COLOR NOW, from publisher Sendpoints
Tim & Tammy's published in the InspoFinds Collection #1 book
NewCastle Gold joins Equinox Gold
Brand New features NewCastle Gold
Braz de Pina, BRBAUEN co-founding partner, joins Uber's Brand Design team
Highlight at the 12th Brazilian Graphic Design Biennial
Opening talk of the 12th Brazilian Graphic Design Biennial
BR/BAUEN wins the 2016 ABF+RDI Award in the Brand Design category
BR/BAUEN + Rio Design Week = a global approach to exporting design
BR/BAUEN and Alfa Branding in: Journey to the centre of the brand
Developing the world, the right way
The power of identity in the legal sector
Allnorth highlighted at the 10th Brazilian Graphic Design Biennial