Algar Telecom announced today that it has acquired the rights to the Nomo brand. The amount was not disclosed. With the brand, the operator is launching Nomo by Algar, a mobile virtual network operator that starts in the south of Brazil, in Porto Alegre, Caxias do Sul and Passo Fundo, as a proof of concept.
Nomo was launched in 2021 as a digital-native telecom, created to change the way the sector treats its customers. The name comes from NO MORE. The new operation keeps that proposition: individual, transparent mobile plans, bought through self-service.
For Nomo, we created the brand's visual language, its motion behaviours and its illustration style. In place of the neon lights and three-dimensional effects common among telecoms, the brand speaks through the leap of the letters N and M, through pink and through hand-drawn illustrations. The work received the Judge's Choice from the Type Directors Club of New York.
The negotiation was led by Brain, Algar's innovation centre, which also developed the digital solution for the new operation. A brand that carries on under a new owner shows the value it has built in its own right.
