Ansell + Hercules x BRBAUEN: Hercules launches rebrand focused on internationalization.
Extreme conditions are nothing new to human beings. Evidence shows that concern with protecting one's own body has existed for more than 120,000 years. Before, an extreme condition meant survival when dealing with rivals, predators and the climate. Today, an extreme condition is coming face to face with a furnace with incandescent iron at 2,000 degrees Celsius; it is being suspended 100 meters above ground while making repairs to the electrical grid; it is being in a confined space 50 meters below the surface with very little oxygen and high temperatures. Today an extreme condition is doing all of this and trusting that the protective equipment will hold up.
For more than two decades this has been Hercules' work: ensuring that men and women push those limits without hesitating for their own safety.
March 27th marked the launch of the Hercules rebranding — developed with the leadership of Ansell+Hercules in South America — with the aim of preparing the brand for internationalization across the entire continent. The full case study will be released soon.
About Ansell + Hercules
Present in Brazil since 1996, Ansell is a worldwide synonym for protection, with global revenue of US$1.4Bn and more than 12,000 employees in 33 countries. In Brazil, since 2012 it joined forces with the Brazilian company Hercules, the market leader in PPE (personal protective equipment) and a decade-long record-holder in the national protection Top of Mind.
