Video Case / Process Limiro Advogados
In Brazil, lawyers are not allowed to use mass media and the usual forms of advertising and promotion to attract their public. The reason: to maintain a code of conduct, sobriety of the profession and give space to all through their quality and knowledge.
With this, lawyers need to create distinction and position themselves in the market, directing their communication and image toward the desired client niche. Beyond identification, visual and verbal identity in this context becomes primary to create perceptions and achieve a positive impression — because beyond the work being good, the image needs to be good to represent the necessary credibility.
One example of this type of work in the segment where we develop positioning and identity is the project for the Limiro law firm: The firm specializes in corporate law but their way of relating and communicating their differentiators is different. Limiro brought to its identity a closer, more intimate and friendly personality. Their discourse: We are not a law firm, but rather a team of people specialized in helping businesses and their professionals.
