SuiGeneris is Bronze at Brasil Design Award 2022
Last Monday (05/12), the Brasil Design Award 2022 award ceremony took place. We had the pleasure of attending to witness and participate in yet another celebration of Brazilian Design.
This time it was a little different: it was the first time we were awarded for a pro bono project. In 2021, @risodoabismo was selected in a public call through the Lei Aldir Blanc cultural support program. The resources were used to produce a charity livestream to raise funds for cultural workers; the backstage, pure gold!
Faced with that unprecedented moment, SUI GENERIS (unique in its kind; original, peculiar, singular) was the perfect title for the narrative that guided the entire creative process.
To create the visual language, the main reflection was around the singularity inherent in imperfection, chaos and disaster; and how to portray this while creating a connection with the universe surrounding musical events. The conclusion was simple: the glass, always associated with the moment of communion with music, was far from being half full or half empty. After many of them were broken, the irony of the process showed us that to find the perfect, harmonious and beautiful shards; it was not enough to let the glasses fall — it was necessary to calculate and repeat each hammer blow to exhaustion.
Here is our gratitude to the award and the jury!
Art Direction and Design: @rodrigofrancisco / @luisfeitoza Typography: Vinilla ( @plaudesign / @floradecarvalho )
