Centro Universitário Fama launched its new brand today.
Since 2010, Fama has educated people who study after a full day's work. Today it has more than 3,000 students and over 25 undergraduate programmes, on a campus built within the walls of an old textile mill. We listened to more than 1,600 students, teachers and coordinators, and that listening revealed what drives them: the dream, taken seriously as a plan.
From it came the idea "To dream is to begin." and the purpose of an education that welcomes, connects and prepares people to transform their own lives. It guides the whole language: a voice that is close, direct and familiar, a hand-drawn serif logotype that carries the memory of the mill, and photography made with real students and teachers.
