In an era where your competitor can come from any segment, size and location, the companies that stand out are those that go beyond simple product and service differentiation. At BR/BAUEN, we understand design as the tool that enables franchisee, franchisor and customer to speak the same language, sustaining stable franchise models.
In partnership with Maxsushi, the identity, project and brand management were aligned through an intense immersion in the culture of the Rising Sun, to understand it and also find the way to attract the public to a Japanese Casual Food experience.
The BR/Bauen project won gold in the Brand Design Category, being crowned as the best Branding project in Brazil for Franchises. It is the excellence of Design applied in the Franchising market. Recognizing this innovative effort, as well as the work of the creative industry, is the curation of the ABF + RDI (Retail Design Institute) award.
