The first event in the region focused entirely on the theme of Branding took place last week, June 11th, at the Faculdade Alfa auditorium. Alfa Branding was a gathering of national market professionals, as well as students in the areas of administration, design, advertising and business managers, who received content-rich talks on a subject still little explored in the Goiás market under the theme: "Branding, generating results for businesses."
Branding, not only as brand management, is an important activity in strategic management, as well as the planning to achieve a unique position in the mind and heart of the brand's consumer. Since the topic is still new to most professionals and business owners in Goiânia, Alfa Branding was a pioneer and it was gratifying for us to exchange ideas and present the talk "Journey to the Center of the Brand." We immersed ourselves in the process of understanding, creating, activating and managing a brand, sharing a little of what we learn day by day from each project we develop.
The market's attention today is not on product quality, but on how it is perceived by the audience that seeks to consume it. It is in the perception of how your audience identified with your business that will make the difference at the moment of choice. From strategic definition to the consumer experience, each client brings a new challenge and a new way to see and reinvent our processes, and we learn a little every day.
BR/BAUEN thanks the entire Alfa Branding team for the opportunity to participate in the first event focused on Branding and brand management in our region.
