Shopping Bougainville presented its new brand at its 35th anniversary party on the 16th.
Eight months of research with clients, tenants and staff revealed what the public loves most about Bougainville: its tranquillity. A place in Goiânia where coffee is never rushed and meeting up is never loud. We embraced that calm as a value and positioned Bougainville as a boutique shopping centre, the third place between home and work, under the idea "From the city, the heart."
The whole system came from it: a monogram that hides a heart in the curve of its stroke, a palette that changes with the seasons like the flower that names the centre, a graphic that pulses like a heartbeat and a voice that welcomes in every tone.
