Brand consultancy, from strategy to identity.
A brand consultancy finds out how your company is perceived, decides how it should be read and turns that decision into a name, a message and an identity.
What a brand consultancy does
It does: investigate, diagnose and build the strategy behind a brand. Purpose, positioning, architecture, naming, verbal and visual identity, always based on research. It doesn't: run media campaigns, buy advertising, manage social media or run the brand's day-to-day inside the company.
The consultancy builds and reviews the strategy; the company's team sustains the brand every day. That is why the project ends with the brand documented and the team trained to apply it.
BR/BAUEN is an independent branding and strategic design consultancy, founded in 2012, with offices in São Paulo and Goiânia and clients in 14 countries.
Where is your brand right now?
- 01We're creating a new brand or business unit and want it to reach the market ready to lead.
- 02The company works, yet the brand still doesn't say who we are, what drives us and who we matter to.
- 03We deliver more than we charge. We want the brand to show the company's real size.
- 04Our brand has history and works, but it has aged and lost its distinction.
- 05We're moving into new markets and audiences, and the brand needs to come with us.
- 06We're going through a merger, a family succession or a funding round, and the brand needs to reflect it.
- 07We need to change our value proposition before the market forces us to.
- 08The brand performs below what it could, and we want to imagine new paths for it.
How a project runs
- 01 First conversation
- With a meeting to understand the client's universe. That is where expectations and questions enter the process and the first solutions start to be imagined. The programme, of 3, 6 or 9 months, comes out of it.
- 02 Strategy
- Understanding your market, diagnosing the brand's real position and making the decisions everything else will be built on. Interviews, research and diagnosis, up to the brand platform.
- 03 Language
- What the brand is called, how it sounds, how it looks and how it moves. Verbal and visual are born together: naming, tone of voice and a complete visual system.
- 04 Experience
- The systems, the guidelines and the training so the brand is applied consistently by the people who live it every day in the company.
What your company gets
- Quantitative and qualitative research
- Brand diagnosis
- Positioning
- Brand platform
- Brand architecture
- Naming
- Tone of voice and messaging
- Logo and visual system
- Typography
- Motion design
- Website and digital design system
- Brand guidelines
- Templates and editable files
- Team training
Brands built side by side with each organisation.
“Our partnership with BRBAUEN goes back a long way. We worked hand in hand and arrived at a material with real depth and personality.”
Managing Partner, Séren Incorporadora
“Working with BRBAUEN was a surprising experience — for the creativity, the ease of the relationship and the ability to propose innovations that truly make sense for the business and add value.”
Managing Partner, Telgo Telecom
“This moved me. I tell my children that when I grow old I will become a painter. They said I would need to learn how to paint, but my dream is to paint with food, expressively, the way you created the Cucina Mia brand.”
Chef and TV host, Grupo Globo / GNT
“We were impressed with BRBAUEN's portfolio and their focus on results. Location didn't matter; project management did. They excelled at communication, process and understanding our goals. Their responsiveness, attention to detail and talent made them one of the best decisions we have made.”
Marketing Director, Allnorth
“I am extremely satisfied with the investments we have made with BR/BAUEN. Ten years after they created the brand, we came back to evolve our positioning with them, for their professionalism and their ability to understand the company's goals and turn it all into a solid strategy, simply and objectively. I always recommend them; they will be with us for our whole journey.”
CEO and Founder, IBBRA
“Since the brand launched in June 2023 we have seen an average 30% increase in sales, a number that speaks for itself. The new brand not only captured the essence of what we wanted to convey, it also resonated deeply with our customers.”
Head of Marketing & CRM, Grupo Saga
“We thank the BR/BAUEN team for the work, dedication and brilliance. You met and exceeded our expectations, and we look forward to future projects together. Thank you for making our brand stronger and more relevant in the market.”
Founder, Além do Olhar
“After an excellent experience with Rodrigo and the BR/BAUEN team at a previous company, I couldn't think of any other team I wanted to collaborate with to build out the NewCastle brand. Their work illustrated that NewCastle Gold was a serious market contender for investors and companies looking to acquire or merge with a junior asset.”
Director, Communities & Social Performance, Rio Tinto · formerly Director of IR & Corporate Communications, NewCastle Gold
In-house branding or a specialised consultancy?
Both, in different roles. The internal team knows the day-to-day and the culture, but risks losing the distance needed to see how the brand is perceived from outside. The consultancy comes in without internal biases, with dedicated method and research, and depends on the team's collaboration to capture the reality of the business. The consultancy builds and reviews the strategy; the in-house team sustains the brand every day.
How much does a brand consultancy project cost?
The investment depends on the programme, of 3, 6 or 9 months, the size of the company and the depth of the research. The programme and the investment are defined from the first conversation, when we understand where the brand stands and the goal of the project.
How long does a branding project take?
BR/BAUEN programmes run for 3, 6 or 9 months. What changes between them is the depth of the research and the reach of the delivery, from the brand platform to full implementation, with brandbook, design system and team training.
How do you measure the success of a branding project?
With five questions, put to leadership a few months after launch: has it become easier to demonstrate value and sell? Is price questioned less? Has team engagement risen? Is it easier to create new initiatives? Does the language spread without needing to be policed? The numbers follow those questions: sales, talent retention and consistency of application across teams.
Where does BR/BAUEN work?
BR/BAUEN has offices in São Paulo and Goiânia and clients in 14 countries across 5 continents. Projects run remotely or in person, as each one needs, in Portuguese, English or Spanish.
How do we start a project with BR/BAUEN?
Request a meeting through the form on this page or via WhatsApp. In the first conversation we understand where the brand stands and suggest the most suitable programme. We reply within two business days.