Today, in the heart of Salvador's Historic Centre, Palacete TiraChapéu is reborn.
Inaugurated in 1917 as the home of the Bahia Commerce Employees Association, the building began its restoration in 2018 and has now returned as the centrepiece of Rua Chile, Brazil's first street.
We worked on the project in 2018, and in 2023 we resumed the process of building the branding, brand identity, verbal and visual language, and all the extensions that a cultural venue of this magnitude requires.
Among the many trips we made to Salvador since then, none was as impactful as the last one. On the eve of the reopening, amidst the various teams that together numbered more than 120 people simultaneously, between construction, management, architecture and engineering, great things are made through inexhaustible collective effort.
Long live TiraChapéu!
