Rodrigo F. Pereira, founding partner of BR/BAUEN, was the second confirmed guest of the second season of Como Designers Projetam? (How do designers design?), Brandster Branding School's web series that takes a close look at how different professionals approach brand design in practice, with no ready-made formulas.
The masterclass went out live on 27 May 2026 at 7pm, free for the school's students. Rodrigo used the Zetti brand-building case to open up the processes, methods and decisions behind building a brand identity.
