LIV Energy

Case study

LIV Energy

LIV Energy was born from partnerships between Brazilian and Chinese entrepreneurs to offer low-cost renewable energy. For a new company, BRBAUEN created the name and a coherent verbal and visual identity anchored in energy and movement — a dynamic logo that generates its own signatures — supporting the brand in building relationships and expanding its market.

About

Liv is a company born from connections between entrepreneurs from Brazil and China to offer intelligent solutions in renewable energy, delivering the most advanced technology to provide clean energy at low cost in an intelligent way — exponentially optimizing the operational costs of companies and residences.

The proposal is to deliver complete solutions that enable energy savings for clients and their businesses, in a simple and efficient manner, while contributing positively to the environment and the entire community.

LIV Energy
Client
LIV Energy
Year
2016
Sector
Manufacturing & Industry
Services
PositioningVerbal IdentityVisual IdentityBrand Guidelines

Abordagem

Approach

As a new company, it fell to us to create a cohesive verbal and visual strategy that could reflect the scale of the project.

The main concept of the project was based on the company's functional factor: we developed a name that works well graphically and phonetically across multiple languages, and an identity based on the concept of energy and movement — a dynamic logotype that generates its own energy through motion, creating multiple possible signatures.

Resultados

Results

About to complete its first year, LIV has projected itself and proven to be a consolidated, innovative, and trusted company for its investors and clients. In this context, the visual identity project fulfilled its role. LIV has built solid relationships and expanded its market reach through the perception generated by its communication and messaging.

LIV Energy
LIV Energy
LIV Energy
LIV Energy
LIV Energy
LIV Energy
LIV Energy
LIV Energy

Energia

Energy for Tomorrow

Beyond the broader context of sustainability for the world, Liv believes that investing in wind energy production means thinking about a healthy future — with less depletion of natural resources and greater use of unlimited natural energy.

Impact

→A name that works in any languageFor a company born of partnerships between Brazil and China, a name that behaves well graphically and phonetically across languages.
↑A logotype that generates its own signaturesEnergy and movement as the concept: the dynamic logotype produces its own energy and, with it, many possible signatures.
↗Trust from investors and clientsClose to its first anniversary, LIV presented itself as a consolidated, innovative company, building solid relationships and expanding its market reach through the perception created by its voice and communication.

Recognition

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