Cucina Mia — In questa casa, l'Italia è la regina
Cucina Mia
Cucina Mia is chef Claude Troisgros's tribute to his Italian roots, born from a family story: his grandmother Ana Forte, from Udine, and the gnocchi that brought everyone together on Sundays. BRBAUEN built the strategy, the identity and the brandbook around "dolce far niente": a light, sensorial brand, handmade in its textures.
Located in Goiânia and conceived by the renowned chef Claude Troisgros, Cucina Mia proposes a journey through the aromas, flavours and textures of Italy, fusing classic Italian cooking with the chef's own experiments. The menu is light and sensorial, and we set out to reflect that in the identity.
- Client
- Cucina Mia
- Year
- 2023
- Sector
- Food & BeverageHospitality
- Services
- StrategyBrand IdentityBrandbook
Process
We approached the challenge with lightness, drawing on the Italian way of life and, above all, on the expression "dolce far niente": more than a phrase, the idea of knowing how to enjoy the present. That thought returns throughout the verbal and visual language, most of all in the handmade processes behind the textures.
Impact
What the client says
“This moved me. I tell my children that when I grow old I will become a painter. They said I would need to learn how to paint, but my dream is to paint with food, expressively, the way you created the Cucina Mia brand.”
Chef and TV host, Grupo Globo / GNT
Select work
Giulietta
An original ember kitchen created by Chef Rodolfo de Santis is given an equally disruptive language
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