Bittar Arquitetura

Case study

Bittar Arquitetura

Bittar Arquitetura is an architecture practice led by siblings Eduardo and Karla Bittar that needed to stand out in its market. BRBAUEN created the strategic positioning and brand identity — including a 'B' monogram formed from the initials E+K — around the idea of involvement, unifying visual and verbal discourse as sensible, sophisticated and timeless.

Bittar Arquitetura
Client
Bittar Arquitetura
Year
2020
Sector
Professional Services
Services
PosicionamentoIdentidade VisualWeb DesignDesign Gráfico

Project

Bittar Arquitetura
Bittar Arquitetura
Bittar Arquitetura
Bittar Arquitetura
Bittar Arquitetura

Impact

→Differentiation in the marketThe positioning distilled the experience of a Bittar project into one attribute — involvement — and carried it to every touchpoint to attract the practice's target audience.
↑One unified voiceVisual and verbal now say the same thing: sensible, sophisticated and timeless, the properties of the team's way of working.
↗The founders in the symbolThe "B" monogram grows out of the E+K initials of Eduardo and Karla Bittar and leads the whole identity.

Recognition

Select work

Brava

A construction firm whose image lagged behind its reputation, given an identity to match

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Brava