Telgo Telecom

Telgo is a rapidly growing company and within that process, there was never an internal organization to prepare their growth trajectory. Starting in 2012 when we repositioned the company and up to today, we partner up with Telgo to continuously maintain the company's core attributes and brand objective: Bringing people closer.

Cooperating with Telgo and over 100 staff members, ranging from their managing board to maintenance operators, this immersive process led to a new way to manage and position Telgo's brand, valuing its main assets and building tangible and intangible attributes, which with staff members and customers are being solidified ever since.

In the diagnostic process we identified three main challenges:

• Reposition the brand, eliminating negative perceptions that a part of the company's service had and, therefore, these complaints were drawn to Telgo;

• Arrange the brand architecture, eliminating noise and confusion over the services offered and presenting a tuned, lean company that is easily recognized;

• Differentiate Telgo from other telecommunication companies with unique attributes — not to be perceived as a large operator (bureaucracy, protocols and poor service) nor as a local internet provider (unprofessional, without technological evolution).

Three attributes became the pillars of Telgo's DNA: Proximity, Freedom and Technique.

Proximity through its close relationship with its audience and causes, Freedom through the company's internal development — a brand open to new thoughts and solutions — and Technique, through its constant evolution in both technology and professional knowledge.

Telgo, close to you and you close to everything.

With a clear DNA and organized brand proposals, we were able to materialize all these attributes and intentions across every brand need — achieving all objectives and answers sought, creating a discourse and identity aligned with the brand strategy. A brand that inspires Freedom, that approaches you with quality and technique.