Ibbra — More than thinking about numbers, thinking about you.

Case study

Ibbra

Ibbra is a wealth-management consultancy founded in 2013, with more than 1,200 families served and over R$5 billion under advisory. A decade after creating the brand, BRBAUEN led the rebranding to evolve the positioning — strategy, identity and brandbook — respecting and expanding the value built over the years.

About

Founded in 2013, Ibbra is a wealth management consultancy with over 1,200 families served and more than R$5 billion in assets under management.

Ten years after creating the brand, Ibbra returned to evolve its positioning — a rebrand that respects and expands the value built over a decade.

Ibbra
Client
Ibbra
Year
2024
Sector
Professional ServicesTechnology
Services
Brand StrategyBrand IdentityBrandbook

Project

Ibbra
Ibbra
Ibbra
Ibbra

What the client says

“I am extremely satisfied with the investments we have made with BR/BAUEN. Ten years after they created the brand, we came back to evolve our positioning with them, for their professionalism and their ability to understand the company's goals and turn it all into a solid strategy, simply and objectively. I always recommend them; they will be with us for our whole journey.”
Leonardo Ces
Leonardo Ces
CEO and Founder, IBBRA

Impact

10 yearsThe client came backA decade after we created the brand, Ibbra returned to evolve its positioning — the most direct proof that the first brand did its job.
↗Positioning evolved without losing what was builtA rebrand with strategy, verbal and visual identity and brandbook that respects and expands a brand that reached more than 1,200 families and over R$5 billion under advisory.
↑A solid, simple, objective strategyIn the CEO's words: professionalism and the ability to understand the company's goals and turn it all into a solid strategy — "they will be with us for our whole journey".

Team

Strategy & Design Direction / Brand Refresh — 2024Rodrigo F. Pereira
Strategy & Verbal LanguageRodrigo F. PereiraAntónio DellatoreThaís Dourado
Visual Language & Case StudyTed OliverFelipe VargasLuiza JustinianoGustavo CrispimFelipe Medina
Design Direction / Brand Identity — 2014Braz de PinaRodrigo F. Pereira
Ibbra Leadership TeamLeonardo CesFlavio CrosaraAugusto GratãoRogério DamásioMatheus CamposEli Souza (Marketing)

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