A Better Day Tomorrow
A Better Day Tomorrow
A Better Day Tomorrow is a digitally native non-toxic daily-care brand that launches with a deodorant made from a 99.4% natural formula, free of aluminium and parabens. BRBAUEN created the positioning, naming, brand identity and packaging design, translating the promise that tomorrow only happens if we act today into a discreet, elegant typographic language.
Tomorrow starts today
A Better Day Tomorrow is a digital native brand of non-toxic everyday care products whose purpose is to create safe and affordable products to provide healthy hygiene and self-care routines.
The brand begins its journey by tackling an everyday care product that almost goes unnoticed: deodorant. Created with a 99.4% natural formula, which doesn't contain aluminium or parabens, while being 100% free from animal cruelty in testing.
- Client
- A Better Day Tomorrow
- Year
- 2021
- Sector
- Health & Beauty
- Services
- PosicionamentoNamingIdentidade de MarcaDesign de Embalagem
Abordagem
Approach
Our objective was to create a brand and identity system to elegantly bring value to the product and narrative: tomorrow can only happen if we start acting today. 'A Better Day Tomorrow' is the brand's statement and purpose activated through its straightforward, although detailed technical narrative, brought to life within the identity in a discreet and elegant manner, based on a strong typographic approach to the logotype and its presence on packaging and communication.
Impact
Recognition
- The Dieline, 2021
- Behance, 2021
Team
Select work
Layla Monteiro
A personal brand in health and beauty, given its own visual identity
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