EichenGlobal
EichenGlobal is a Real Estate Service Company for international investors who is interested in, haas just purchased or already own property in German grounds. It’s mission is bridge the gap between clients and all sorts of consulting services by gathering a network of mortgage, finance, lawyers, auditors, banks, property management and insurance companies.
With over 110 years of combined experience in Berlin’s property market inherited from its parent company, their competitive advantage is that they are pioneering within the German real estate market in offering all services under one roof management, and being a new brand in the market would possibly be their brand perception disadvantage.
The goal was to balance the advantages and disadvantages through a graphic and conceptual solution that generated recognition and familiarity. A German company specializing in managing administrative, financial and legal tools for the investor in the German real estate market.
The name was strategically directed so that it could evoke the conceptual characteristics of the oak, tree symbol of the German culture since the beginning of the 19th century, having already been a key element in German coins, representing the national values of trust and stability.
Eichen = Carvalho
The need for balance led to a design language development that takes into account the need to be familiar and recognizable. A simple and clear visual approach to represent the core of the company with obvious references in the so-called international style derived from the Bauhaus, which is based on rationalism using clear geometry and the sophistication that results from it.
In business since late 2015, EichenGlobal solidifies itself as a reference in its field, proposing innovation and leading the market and being the practical guide for the investor in the German real estate market.
Positioning
Verbal Identity
Visual Identity
Brand Guidelines
The name was strategically directed for the brand to inherit the the tree’s main attributes: Strength, Stability, Imposure.
With over 110 years of combined experience in Berlin’s property market inherited from its parent company, their competitive advantage is that they are pioneering within the German real estate market in offering all services under one roof management, and being new would possibly be their brand perception disadvantage.
This concern led to a design language development which takes into consideration the need to be familiar and recognizable. The goal is to have a simple and clear visual approach to represent the company’s core with evident references on the so called International Style derived from the Bauhaus that strives for rationalism by using clear geometry and the sophistication that results from it.
