A Better Day Tomorrow is a digital native brand of non-toxic everyday care products whose purpose is to create safe and affordable products to provide healthy hygiene and self-care routines.

The brand begins its journey by tackling an everyday care product that almost goes by unnoticed: deodorant. Created with a 99,4% natural formula, which doesn’t contain aluminum or parabens, while being 100% free from animal cruelty in testing.

Our objective was to create a brand and identity system to elegantly bring value to the product and narrative: tomorrow can only happen if we take start acting today. ‘A Better Day Tomorrow’ is the brand’s statement and purpose activated through it’s straight forward, although detailed technical narrative, brought to life within the identity in a discreet and elegant manner, based on a strong typographic approach to the logotype and it’s presence on packaging and communication.