BR/BAUEN + Rio Design Week = Glocal design approach


In September, from 01 to 04, 25 thousand people passed through Rio Design Week, in its fourth edition. The event’s main commitment is to bring design, professionals and the public closer together. Workshops where visitors could learn techniques and processes, chat with designers, exhibitions, cases and lectures were part of the project to strengthen the city’s potential and the country as the hub of the creative industry.

Amidst so many interesting lectures, we were invited to talk about our glocal approach and share our experiences regarding the export of design services abroad. For us, who believe in Design as a tool for transforming business perceptions, it was very gratifying to participate in the event that encourages this reflection, as well as bringing together national productions and creative professionals.