/ Goiás Esporte Clube

Sector: Sports,

Year: 2016-2017

Country: Brazil


Acknowledgement:

• 13th Brazilian Graphic Design Biennal – Branding
• 13th Brazilian Graphic Design Biennal – Identity System
• Behance – ‘Best of’ Feature

About

Branding Project for Goiás Esporte Clube, focused on Brand Positioning and Brand Identity Design

Approach

Goiás Esporte Clube, since it’s foundation, became more than a soccer club. Today, above all is is seen as a representation of the state’s people, the expression of a culture, a manifestation of a behavior that grew and made itself into the largest club of Brazil’s center east region. Besides everything that upholds it’s pride for it’s origin and it’s entire history of achievements. However for each victory to be celebrated not only in the field, it was need for the brand and all sports practiced within the club to be united under the same reasoning, with the same goals, speaking the same language. This was our mission, to bring integrity to the most diverse brand touchpoints and promote substantiated branding with unified speech and goals, organizing and making effective the brand connection with each and everyone of it’s stakeholders in order for the brand to maintain coherency.

BR/BAUEN

Project Management: Rodrigo Francisco, Braz de Pina
Design Direction: Rodrigo Francisco
Research & Development + Brand Strategy: Frank Michael, Luís Feitoza
Design Development: Rodrigo Francisco, Murilo Pascoal, Verônica Sauthier
Website Design: Verônica Sauthier
Quantitative Research: Anderson Santos Gonçalves, Carla Matias, Mario Rodrigues Neto
Mascot Illustration: Elson Souto
Motion: Eduardo França

 

GOIÁS ESPORTE CLUBE
Executive President: Sérgio Gabriel Rassi
Vice President: Marcelo Almeida, Isvami Vieira Júnior
Marketing Manager: Monara Marques

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