Strategic positioning and brand identity development for an architecture company.
We produced segment differentiation and designed a brand perception that presents the work characteristics and behavior of the architecture practice, thus connecting and attracting the Bittar brand audience. The symbol that drives the identity was created by joining the letters E + K, initials of the founders, the brothers Eduardo Bittar and Karla Bittar.
With the brand positioning design, we emphasize the one characteristic that synthesizes the client experience in a Bittar project: Engagement. With this attribute across all brand touchpoints, we unify everything in a visual and verbal identity, the properties and peculiarities of the team's work style: sensible, sophisticated and timeless.