Today, @palacetetirachapeu is reborn in the heart of Salvador’s Historic Center.
Opened in 1917 as the home of the Bahia Trade Employees Association, the building underwent restoration work in 2018 and is now back as a protagonist on Rua Chile, the first street in Brazil.
We worked on the project in 2018, and in 2023 we resumed the process of building the branding, brand, verbal and visual language, and all the developments that a cultural facility of this magnitude requires.
Among the many trips we have made to Salvador since then, none has been as impactful as the last one.
On the eve of the reopening, among the various teams that together totaled more than 120 people simultaneously — including construction, management, architecture, and engineering; great things are done through endless collective efforts.
Long live Tirachapéu!
