Ansell + Hercules x BRBAUEN
Extreme conditions are nothing new for human beings.
Evidence shows that concern for protecting one’s body has existed for over 120,000 years.
Before, extreme conditions meant survival when dealing with rivals, predators and the weather.
Today, an extreme condition is coming face-to-face with a boiler filled with red-hot iron at a temperature of 2,000 degrees;
an extreme condition is to be suspended 100 meters in the air while repairing an electrical network;
an extreme condition is to be in a confined space 50 meters below the surface with very little oxygen and high temperatures.
Today, an extreme condition is to do all this and trust that the protective equipment will stand up to it.
For more than two decades, this has been Hercules’ purpose: to ensure that men and women challenge these limits without hesitating for their own safety.
Last March 27th marked the launch of Hercules rebrand launch — developed with Ansell+Hercules leadership in South America — focused on preparing the brand for internationalization throughout Latin America.
Full case study coming soon.
A bone tool from Contrebandiers Cave likely used for making clothes out of the skin of predators. — Jacopo Niccolò Cerasoni (Smithsonian Magazine)
About Ansell + Hercules
Present in Brazil since 1996, Ansell is synonymous with protection worldwide, with a global turnover of US$1.4Bi and more than 12,000 employees in 33 countries. In Brazil, since 2012 it has joined forces with the brazilian Hercules, market leader in the PPE (personal protective equipment) market and record holder for more than a decade in the national protection Top of Mind.
