Nowadays your competitor can be of any segment, size and place. The companies that stand out are the ones that go beyond the simple differentiation of product and service. We at BR/ BAUEN understand design as a tool for franchisee, franchisor and customer to speak the same language by supporting stable franchise models.
In partnership with Maxsushi, the identity, design and brand management were aligned through an intense immersion in Japanese culture to understand it and also the way to attract the public to a Japanese Casual Food experience.
The project won gold in the Brand Design Category, being crowned as the best Branding project in Brazil for Franchises. Design in Franchising market proving its excellence. Recognizing this innovative effort, as well as the work of the creative industry, is curated the ABF + RDI Design award.