The first event in the region focused entirely on the theme of Branding, took place last week, June 11, in the auditorium of Faculdade Alfa. Alfa Branding was a meeting of professionals from the national market, as well as students in the area of administration, design, advertising and company managers received lectures rich in content still little explored in the Goiás market with the theme: “Branding, generating results for business”.
Branding, not only as brand management, is an important activity of strategic management, as well as planning to achieve a unique position in the mind and heart of the brand consumer. Since the topic is still new to most professionals in the field and entrepreneurs in Goiânia, Alfa Branding was a pioneer and it was rewarding for us to exchange ideas and present the lecture “Journey to the center of the Brand”.
We immersed ourselves in the process of understanding, creating, activating and managing a brand by sharing some of what we learn day after day with each project we develop. The market’s attention today is not on the quality of the product, but on how it is perceived by the public that seeks to consume it. It is in the perception of how your audience identified with your business that will make the difference at the time of choice. From strategic definition to consumer experience, each client is a new challenge and a new way of seeing and reinventing our processes and we learn a little every day. BR/BAUEN thanks the entire Alfa Branding team for the opportunity to participate in the first event focused on branding and brand management in our region.
