Br/Bauen is a brazil-based design studio in which the approach to design is a constant construction process. We believe in the creative development of solid visual concepts as a translation of values, focused firmly on the messages to be transmitted.
After an approach from a representative of DLV BBDO Milan. We partnered with them to produce an ad pitch for Yamaha’s Helmet products, BYE. The campaign is based on how the helmets “Protect your Ideas”, “Per chi ha idee da proteggere”.