Br/Bauen is a brazil-based design studio in which the approach to design is a constant construction process. We believe in the creative development of solid visual concepts as a translation of values, focused firmly on the messages to be transmitted.
Próleite is an official representative of GEA Farm Technologies. Working on agricultural area, most specifically inside the milking processes. During researches, some of their points were clarified: The enterprise works on agricultural area; Milking process is your flagship; Works with technology. With these points in mind, we developed an exclusive typography for the logo, thinking in general, what the benefits milk bring to us, like you can see on the connection of “R” with the “O” creating an idea of milk being poured into a glass from jar, and the splash forming a tone. But at the same time the typography is absorbed, we have rational elements in itself, which bring us the technology that enterprise provides to us.