Nake



2016

Our work

• Naming
• Visual Identity
• Packaging
• Art Direction

The problem

Develop, design and align verbal and visual speech with a new product for the market, translating personality and clearness within its communication concept.

Created to accompany the new consumption habits related to nourishment, Nake brings its product’s final purpose within its identity: Purity, simplicity and function. The project aims to bring personality in its communication to accomplish distinction in the segment of cold pressed juices, given the concept of purity and simplicity we developed the verbal/visual speech having the packaging as its main touchpoint. Objective cleanness which transmits how sophisticated the product’s preparation is, while still being perceived as friendly and natural.

Developed in conjunction with Traço design de negócios

 

Product Photography: Edgard Soares Studio