Milhão



2016

Our work

Data research
Information architecture
Tone of voice
Copywriting
User Interface/Experience
Front/Backend CMS Programming

The problem

The company's rise on international export scene led to a natural need for evolution on their digital presence to increase reach on potential export markets.

Located in Inhumas – Goiás, Milhão Alimentos(6th year streak ranking in Globo Rural Top 500 Agribusiness  companies in Brazil) started as a company specialized in the trading of corn milled products. Its natural vocation is expressed by its very own name, which differs it from other companies that process several types of grain. Among the companies that act in this field in our country, Milhão Alimentos stands out for its know-how and advanced technology for processing this cereal that has been part of human consumption for more than 7 thousand years.

To develop a cohesive digital presence it was necessary to standardize institutional graphic elements aiming for a better representation of values, which started by defining a harmonious color palete and photographic direction.