Our work

• Market Research & Diagnosis
• Tone of Voice
• Brand Positioning
• Brand DNA
• Visual Identity
• Website

The problem

Develop strong brand perception for a new company that needed to show its full potential right from the beginning

Consolidated Mining Corporation (“CMC”) is a mineral exploration and mining development company that is owned and operated by Guinean nationals. They are currently focused on building the capacity to extract, beneficiate and export bauxite from the Republic of Guinea in West Africa to alumina refineries throughout Asia, Europe and North America. Their exploration permit is located within one of the highest-grade bauxite deposit sites in the world, the Boké-Boffa region, at a close distance from the Boffa-Santou Houda deposit.