NewCastle Gold is a gold mining exploration company that has a 100% interest in the Castle Mountain property in San Bernardino County, California. In late 2016 NewCastle Gold finished forming a powerhouse management team which include former executives from global gold mining companies, considered to be a major ingredient for a junior miner's success. At this point, Investor relations department reached over to us for a complete brand makeover.
Preparing NewCastle for Toronto Stock Exchange graduation was the main goal set out in the beginning of the process. Aside from the inherent aesthetic impact of our work on the brand as a whole, making sure that for both current and future investors understood NCA's forward thinking mindset was a must.
In less than 12 months after implementing, as a result of the company's Mining advancements and IR efforts through a cohesive brand presence, they recently announced a merger with to form a Mid-tier global mining operation.
Surface mining layers was the main reference to develop NCA’s advertising and document identification system which derives from proportional division of the formats to guide the use of smaller or larger photography depending on the document’s purpose.
NCA handles and publishes a significant amount of Press Release and Mining exploration documents on a regular basis so the website needed to not only be easily manageable for the IR team but also easily accessible for the Investors willing to get updates on the company’s overall status.
Those basic needs led to an equally basic a direct visual language, with straight forward calls to action for seamless navigation throughout the whole content, whether it’s a PR or a financial report, dates and updates are easily distinguishable, making the website a living status report of NCA’s progress.