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Liv is a company born out of entrepreneurial connections from Brazil and China to offer intelligent solutions in renewable energy, offering the latest in technology to intelligently offer clean energy at low costs, exponentially optimizing the operational cost for companies and households.
The proposal is to deliver complete solutions that allow energy saving through simple energy effiency technologies, besides contributing positively to the environment and the entire community.
Given it was a new company, it was up to us to create a cohesive visual strategy that could reflect the the project’s dimension.
The main concept of the project was based on the functional factor of the company: We developed a name that behaves well graphically and phonetically in several languages and an identity that is based on the concept of energy and movement, a dynamic logo that generates its own energy through of movement, thus generating several possible brand signatures.
Close to it’s first year of operation, LIV projects and prooves itself as a consolidated, innovative and trustworthy of it’s investors and clients. Within that scenario the brand identity project fulfills it’s job. LIV has built solid relations and expands their market reach through the perception generated by their discourse and communication.