Sector: Finance & Consulting,
• Behance – Main Gallery Feature
Gênesis Associados is an estate planning and financial education company. Located in Brazil, they offer a range of financial intelligence solutions, understanding state planning as a service that requires much trust from the client regarding the service provider. Genesis was very conscious that their previous visual identity did not translate the correct values and meanings to their current and future clients. The challenge was to position themcorrectly with their audience.
A great need of this project was to make clear that Genesis is not a life insurance company or an investment company , not even a land speculation company. The purpose of this was perceived within the financial planning industry and alike, there was a great confusion of services. Genesis did not want to be confused, but be seen as an authentic and reliable company of estate planning.