Allnorth is a multidisciplinary engineering and technical services consulting company, servicing clients in the Mining, Oil & Gas, Infrastructure, Pulp & Paper, Power and Chemical sectors. With offices across Canada and the U.S., They provide a single point of contact for clients looking for smart and practical solutions to their project needs.
We had a great responsibility to dissect and understand the Allnorth to make its essence tangible. Based on all pre principles established by Allnorth, we developed a precise and comprehensive project to accompany the company in its growth around the world with a strong identity to be recognized internationally . From functional principles to philosophical concepts, we order in a graphic design a full line of brand experience .
It was a complex project, based on all of the principles pre established by Allnorth.
With such responsability in hands, the work started by dissecting the brief and understanding it deeply, to the essence of the Brand.
The initial concept of the symbol, was in a way to represent the company’s name directly, working with its phylosophical significate, where everyone seeks to find its north, wether in life or in navigation, the North is a reference point, and Allnorth offers All of North. The thoughts for the symbol’s construction are vast and among them, are the following inspirations: Everything comes from a compass; a sign that represents union between the Client and Allnorth; an arrow which represents the initial of the name, and indicates North. The outcome is a symbol with extreme simplicity, after all, we are “Clean & Unconplicated VS Cluttered and Busy”.
Peter Holst – http://www.holstphotographic.com
Michael Oldewining and Gillian Roy