Continuous brand management

Attention is not only drawn by the product or service's quality, but also on how it is perceived by the audience that seeks to consume it.

Wether it is a small entrepreneur’s initiative or the new positioning of a franchise, it's in the perception of how your audience identifies your business that will make a difference on decision making.
From strategy definition to consumer experience, our specialty is to create brands that are authentic and relevant to their business sectors.

01/ Definition

Our first step of every project is to make a long immersion in the segment and area of ​​expertise to understand and comprehend holistically how people perceive each market. Analytically, we present various ways and perceptions that guide us to build a clear definition of business strategy and brand awareness.

02/ Estrategy

Understanding the market and the purpose of a business, we develop and plan the strategic actions and definitions of the brand so that it can position itself in the minds of your customers. In this way, we deliver an organized and cohesive brand platform for the management and performance of your brand to have a clear essence and exist with a strong and authentic DNA in its value proposition.

03/ Identity

During the identity development, we consider to be the most important part of the whole project as it is here that we answer the problems and challenges of research , creating guidelines and insights that reflect differential and positioning. Constantly, the "first perception" is the one that sticks, and for that we specialize in creating authentic and memorable insights , the brand name of the service experience.

04/ Activation

We plan and design all forms and actions necessary for the market and its public audience to generate recognition and create a brand image. For a complete sensory experience, we design and think of brand launches, digital activation and web relationship, user experience, maintenance and management of all points of brand activation.

01

Research

• Perception research
• Behavior and tendencies analysis
• Benchmarking
• Action Research
• Focus Group
• Perception evaluation

Diagnosis

• Audience recognition
• Brand SWOT
• Internal company diagnosis
• Market Diagnosis and Compartmentalization
• Communication Diagnosis
• Brand Identity Diagnosis

02

Strategy

• Brand Positioning
• Brand DNA
• Brand Persona
• Brand Architecture

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• Brand experience planning
• Communication planning
• Stakeholder definition

03

Visual

• Brand Identity
• Corporate Stationary
• Packaging
• Signange
• Photography
• Interface Design
• Editorial Design
• Art Direction

Verbal

• Naming
• Taglines e slogans
• Tone of voice
• Content production
• Verbal expression guides

04

Implementation

• Brand launch
• Brand relationship
• Inbound Marketing
• Tone of voice training
• Brand touchpoint management
• Content auditing
• Brand workshops

Maintenance

• Experience evaluation
• Visual standardization
• Action plans
• Identity workshops
• Brand difusion planning

Understand more about how we work, please contact us!

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CMC
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