In Brazil, lawyers can not use mass media to make regular use of advertising and marketing to attract their audience.
The reason: maintain the profession’s code of conduct, its sobriety and make room to all for their quality and knowledge. With this, Lawyers need to create distinction and position themselves in the market directing their communication and image to the aimed niche of customers. In addition to identification, visual and verbal identity in this context becomes essential to create perceptions and achieve a positive impression. That happens because, besides your work is good, your image needs to have the same quality to represent the necessary security.