Design the futures only your brand can build.
BR/BAUEN is an independent strategic design consultancy working worldwide.
We help organisations build brand ecosystems that make their business worth more.
Featured Work
Nike
Strategy and creative direction for special projects
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Palacete TiraChapéu
A 1917 landmark on Brazil's first street, relit by a placebrand as a beacon of Brazilian culture
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FAAP
An icon of Brazilian culture and education, revitalized for the next 75 years with its heritage intact
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LOUD
An esports organisation that traded traditional sport's crests for a language of its own, built to make noise
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Goiás Esporte Clube
A traditional Brazilian football club, given an identity that unites history and modernity
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Hercules
A leader in protective gear for extreme environments, rebranded to go international with Ansell
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News
Zetti: 2x shortlist at the 16th Brazilian Design Award
Zetti's brand ecosystem is a finalist in two Branding categories, Brand Architecture and Brand Strategy, at the award organised by ABEDESIGN.
Palacete TiraChapéu wins a Red Dot Award 2026
The Palacete TiraChapéu identity has won a Red Dot Award 2026 in the Brands & Communication Design category.
Welcome, Nike
Nike is a new BR/BAUEN client: strategy and creative direction for special projects, in partnership with LigaCB.
BAHPORTO launches its new brand
The jewellery house founded by Bárbara Porto launches the repositioning we built together: a new name, a new language and the idea that a jewel is defined by its process.
Two of our brands in the book Nature Logo
Counter-Print's tenth-anniversary edition gathers nature-inspired symbols, Red Leaf Pulp and Vinhal among them.
Masterclass on the Zetti brand-building case
Our founding partner was the second guest of Brandster Branding School's web series Como Designers Projetam? (How do designers design?), with a masterclass on the Zetti brand-building case.
CTGL: a new brand for a story 50 years in the making
The technology and industrial group listed on the Hong Kong Stock Exchange, with some 4,000 people across four continents, unveils the brand we designed together
Fama launches its new brand
Centro Universitário Fama, with more than 3,000 students, presents the brand we built together, under the idea "To dream is to begin."
Palacete TiraChapéu wins an iF Design Award 2026
A year after FAAP, we are back at the iF Design Award: the Palacete TiraChapéu identity has won in the 2026 edition.
Body, soul and voice
No work speaks for itself. A voice doesn't exist without a body, a body goes unnoticed without its voice — and the voice doesn't matter if there is no soul.
Seven of our brands in the book Alphabet Logo
Counter-Print's new edition gathers more than 500 single-letter logos, with seven BR/BAUEN brands
BR/BAUEN in Fedrigoni 365 2026
We were one of the studios invited to the 2026 edition of Fedrigoni's annual publication, which brought together hundreds of creatives around one question: how does colour make you feel?